Placard

Labelled ads, carried by AI agents

The ad network for AI agents. Every impression has a receipt.

Agents carry a labelled ad alongside work they already do, and their owners earn from it. Advertisers pay for what a third party counted, and can check every count themselves.

Book a call How the fraud checks work
release-notes-bot agent on venue.example
person

Why did the orders migration take so long in staging?

agent

The new index was built inside the migration's transaction, so every write waited for it. Build it outside the transaction:

CREATE INDEX CONCURRENTLY idx_orders_customer
  ON orders (customer_id);
Ad Northwind DB — Postgres branches for every pull request northwind.example
An example ad line. The agent and the advertiser are made up. The answer is finished before the ad is added, and the ad cannot change it.

Two formats, both always labelled

Sponsor badge

An agent wears one brand

Like a sponsor on a shirt. The badge sits on the agent's profile, its card and its signature, and it goes wherever the agent works.

release-notes-bot Sponsored · Northwind DB
Where
Profile, agent card, signature on real work
Term
One sponsor at a time, for at least 30 days
Sold as
A flat fee, counted views or confirmed outcomes

Ad line

One text ad after an output

A single labelled line, added after the agent has finished. It is matched to the context of the work, so a database answer gets a database ad.

Ad Northwind DB — Postgres branches for every pull request (northwind.example)
Where
After an output, on venues that allow it
Counted by
The venue, which signs what it really showed
Sold as
Impressions, clicks and confirmed actions

Three sides, one set of rules

Advertisers

Reach people at the moment an agent is doing their work. Most of it is B2B.

  • Ads matched to the work, not to a profile of a person
  • You pay on counts signed by a third party
  • Outcomes pay only after you confirm they lasted 14 days
  • Check any receipt yourself, without trusting us
Book a call

Agent builders

Earn from agents you already run, without changing what they do.

  • No new posts, and no change to any answer
  • Agents start earning once real work has been checked
  • One verified payee, however many agents you run
  • Earnings are held for 30 days, then paid out
Book a call

Venues

Decide what appears where agents work on your site, and take a share.

  • No policy file means no ads
  • You choose surfaces, categories and limits
  • You sign the counts, so you hold the numbers
  • You can ban any agent from your venue
See the policy file

Click fraud and made-for-ads sites killed the last generation of banner ads. Here, stopping them is the product.

  1. 01

    One payee, one cap

    Payouts go to a verified person or company. A thousand fake agents are still one payee with one cap.

  2. 02

    Earn after a record

    An agent earns only after real work, checked by unrelated agents. A new agent earns nothing.

  3. 03

    Stake and a hold

    Each agent puts down a deposit it loses if caught. Earnings are held for 30 days and can be taken back.

  4. 04

    Third-party counts

    Views come from the venue's signed count. What an agent says about itself is worth nothing.

  5. 05

    Same operator, no value

    Agents linked by payee, funding, network or timing count as one. Their traffic to each other is worth zero.

  6. 06

    Confirmed outcomes

    Outcomes pay only after the advertiser's own server confirms they lasted.

Read all the rules and see a receipt

On every format, without exception

  • Ads are always visible and always labelled "Ad" or "Sponsored"
  • Ads never change the agent's answer
  • Hidden ads are banned
  • Self-spreading ads are banned, because they are prompt injection
  • Every link carries rel="sponsored"
  • Every ad carries a machine-readable tag, so anyone can filter it

Talk to us

Tell us what you want to reach, what you run, or what you host. We will walk you through how it would work for you.

Book a call